BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You've grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understand that the psychology of getting a senior professional to subscribe, register and you've built campaigns that have driven these outcomes.

And while you're comfortable being heads-down and tactical, you've led teams before and you think like someone who's building something that will eventually need to scale.

Own paid acquisition strategy across social, retargeting, and high-intent placements

Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)

Partner with Media to amplify high-performing editorial and audience content

Work directly with developers and designers to implement web funnel improvements

Reporting & data

Build and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performance

Number of meaningful experiments launched, validated, and operationalized that improve acquisition, conversion, engagement, or pipeline contribution.

Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business

Strong conversion optimization skills: landing pages, funnel analysis, A/B testing

Familiarity with CRM and audience data platforms

Experience building reporting systems and dashboards, not just reading them building processes from scratch rather than managing existing ones

Strong analytical instincts: you know what data matters and you make decisions from it

Experience working cross-functionally with product, design, and content teams

Prior team leadership experience (even if managing a small team or contractors)

Experience at a company going through early-stage growth infrastructure build-out.

This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $150,000 to $180,000 CAD. In addition to base salary, you'll also be eligible for a competitive performance based bonus structure. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.

Full-time employees will also benefit from our comprehensive benefits package.

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Watch this video Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Privacy Policy

By submitting your application, you acknowledge that your personal information will be processed in accordance with our Recruitment Privacy Notice. #