Role Purpose
Are you an amazing individual who excels at providing exceptional customer service and loves selling in a fast-paced, fun and rewarding environment? Come join our team as a Inside Sales Rep and be part of selling #FreshGLB to Ontarians while building long lasting relationships with key industry stakeholders! The ideal candidate will have experience in craft beer sales and will understand the important aspects of retail channel sales (LCBO, Grocery and The Beer Store).

The Company
A fiercely independent owned and operated brewery, Great Lakes celebrated 39 years in the craft beer business in 2026, making us one of the oldest craft breweries in Ontario. Here at GLB we hold ourselves to the highest standards in both our passion for beer, customer service and quality of product. We believe that building strong relationships with our customers lays a foundation of trust, loyalty and authenticity.

Key Accountabilities and Activities

• Manage the Northern Ontario and Windsor territories from the Etobicoke office through emails and phone calls
• Enter and process retail orders across LCBO, Grocery, The Beer Store and Convenience channels
• Coordinate orders with our distribution partner as required
• Communicate new product listings, promotions and programming to stores through online portals, email and phone
• Monitor store-level inventory and proactively address out-of-stocks and potential inventory gaps
• Support Territory Managers as needed, including sales calls, order follow-up and deliveries
• Travel to assigned territories a few times per year to conduct in-person sales calls and build customer relationships
• Support LCBO and The Beer Store customer tastings and promotional events
• Coordinate and complete urgent deliveries to LCBO and The Beer Store locations when required
• Provide territory coverage during Territory Manager vacations and other absences
• Use sales reporting tools to complete weekly reporting, monitor performance and track progress against sales objectives
• Provide additional support across the brewery as required

Necessary Knowledge and Experience

• Strong interest in building a career in craft beer sales and developing industry knowledge
• Proven ability to contribute to a collaborative, supportive team environment and engage positively with our customers
• Excellent verbal and written communication skills, including comfort using social media and digital communication tools
• Strong computer skills, including proficiency in Microsoft Excel, Outlook and other Microsoft Office applications
• Highly organized and efficient, with strong attention to detail and the ability to manage multiple priorities
• Comfortable working with sales reporting tools, order-entry systems and online retail portals
• Previous inside sales, customer service or retail sales experience is considered an asset
• Valid Ontario Class G driver’s licence and a clean driver’s abstract

Education and Certification Requirements

• Smart Serve Certified with Retail Alcohol sales designation
• Post-secondary education

Why Should You Apply?

• Salary: Starting at $52,000 per year
• Great team of passionate individuals
• Health Spending Account
• Education and trip program
• #FreshGLB beers and a fun company culture
• This position is full time

Great Lakes Brewery is an equal opportunity employer. Each job posting and candidate selection process that GLB undertakes will consider all qualified applicants for employment within the brewery without regard to race, colour, religion, sex, national origin, age, disability, or any other legally protected factors. GLB will work with qualified applicants on accessibility accommodations during all levels of our internal recruitment process. Please notify GLB of any accessibility requirements in an email and our team will work alongside you to ensure your needs are met.

We thank all applicants for applying however only those chosen for an interview will be contacted.

Schedule: Full Time, Salary
Shift: Flexible schedule to accommodate both regular and irregular hours
Length of Contract: Not Applicable (Regular Position)
Probation period: 3 months upon which a review will take place
Work Location: Great Lakes Brewery
Posting Category: Sales

Pay: From $52,000.00 per year

Benefits:

• Casual dress
• Company events
• Extended health care
• On-site parking
• Paid time off

Application question(s):

• Name three popular Great Lakes beers that are sold in the LCBO

Experience:

• Inside sales: 1 year (preferred)
• Customer Service: 1 year (preferred)

Licence/Certification:

• Driving Licence (preferred)
• Smart Serve (required)

Work Location: In person