Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software — millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform — the connective tissue for how the world's best teams plan, build, and deliver.

This role exists to bring that story to life for our Strategic accounts and turn it into pipeline for sales.

We're seeking an Account-Based Marketing Manager to lead the account-based marketing strategy for our Strategic segment. Our job is simple: generate pipeline for sales. Everything we do — every event, campaign, partner activation, and regional program — is measured by whether it creates and accelerates opportunities for our sales teams. We're looking for someone who thinks like a business owner, not a program operator.

• In this role, you’ll get to:
• Be directly accountable for generating and accelerating pipeline for the Strategic sales team
• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Build and execute the Strategic account-based marketing strategy in close partnership with sales leadership
• Collaborate closely with the Strategic Sales team to create and manage 1:1 omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Strategic segment actually needs
• Partner with Strategic sales leaders to align on target accounts, segment priorities, and go-to-market motions
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach

• On the first day, we’ll expect you to have:
• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams — not just coordinating with them
• Self-starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

• It's a plus if you have:
• Experience marketing platform or enterprise transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the "system of work" value proposition
• Background in a high-growth B2B SaaS company navigating a major product